Universal Music in August fired executive Jorge Avila after he said that the company earmarked 2 to 4 million pesos monthly as "payola."
"Pay-for-play" occurs when record labels offer radio stations money to play certain artists. The more they are played, the more the station gets paid. The practice, which has long been a part of the promoters' handbook, is illegal in Mexico.
Universal is currently experiencing financial troubles, despite a stable of artists that includes Paulina Rubio and Enrique Iglesias, right. Avila said the high-powered label would have to cut back on certain expenditures--payola being one of them.
Humberto Calderon, the …
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