Panache Offers Interactive Video Ads on HTTP Live Streaming to Connected Devices.

Panache, a digital video advertising fulfillment provider, announces the industry's first digital video ad insertion technology for the HTTP live streaming (HLS) standard. This technology enables publishers and advertisers to match interactive overlays to live or simulcast streaming video content, such as broadcast television, across any connected device, including Apple's iPad and Android tablets.

"We know consumers want to watch premium broadcast content on connected devices, especially Apple and Android tablets, but one of the limits on providing that content is monetization," said Steve Robinson, CEO and founder of Panache. "We expect this technology to enable content owners and MSOs to quickly and easily establish new revenue by pairing interactive overlays against TV ad buys. Additionally, for advertisers, this technology maintains reach across the full viewing audience while creating an opportunity to engage consumers thoughtfully."

Panache's ad-insertion technology matches the interactive overlay dynamically, at runtime, to the ad spots in an internet-delivered feed using the HLS standard. Thus, a TV ad buy can become a digital or mobile buy when a stream is viewed on a connected device. Panache can provide any stream distributor (MSOs, broadcast networks, cable programmers) a way to integrate best-in-class interactive advertising using its existing workflow technology to test, preview, traffic and measure ads across the ever-expanding universe of consumer devices. For advertisers, this technology simplifies the task of layering engagement such as social networking, special offers, or other interactive content onto their TV-driven brand campaigns, raising the value of planned ad buys.

Panache makes it easy to fulfill any digital video ad format into ad servers and across publisher sites - with the ability to customize, scale, extend, and measure campaigns across connected devices, including Apple and Android tablets. Panache's workflow technology helps advertisers and publishers to bring campaigns to market more quickly, with accountability. All Panache ad formats come with interactive demos, sales collateral, creative templates, full pre-flight preview and testing, and robust campaign measurement reports.

Panache will be demoing the technology at ELEVATE on June 7th at New World Stages in New York City and by invitation only at the Cable Show in Chicago from June 14-16. Supporting Resources Video demo and additional product information About the HLS standard Catalog of Panache ad formats About Panache Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics. Paired with professional services and unparalleled domain expertise, Panache enables leading premium publishers such as Fox News, CBS, and MTV Networks to grow their digital video advertising business with ease. Founded in 2006, Panache is a privately-held company headquartered in Los Angeles.

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This article was prepared by Computer Weekly News editors from staff and other reports. Copyright 2011, Computer Weekly News via VerticalNews.com.